With declining ratings for both “SportsCenter” and the WWE, the move looks like a no-brainer. According to Forbes, WWE has seen a sharp decline in TV viewership but has had a steady rise in its online product “WWE Network.” Still, with record-low viewership for its weekly programs, the folks at WWE seem to have picked a good time for the partnership. As for ESPN, the Wall Street Journal reported in June that the company has also experienced a decline in cable subscriptions. Forbes reports that online companies like Netflix threaten cable networks. The weekly wrestling analysis on the national sports platform could provide an uptick in viewership of both entities, at least that’s what they hope.
